Speculative Campaign System LastPass

As an ode to cybersecurity branding this project explores how LastPass's existing brand system could be extended into a cohesive campaign. I used the company's typography, color palette, UI language, and visual principles as the foundation, then built a scalable system that feels native to the brand while introducing a new campaign narrative.

The visual system was designed to remain consistent across every touchpoint, from the campaign’s key visual and landing page to LinkedIn content, and supporting assets. By applying reusable layouts, consistent spacing, custom iconography, and a clear information hierarchy, the campaign demonstrates how a single creative concept can scale across channels without losing brand consistency or visual clarity.

Target Audience

Designed for enterprise IT leaders, security teams, and business decision-makers evaluating identity and access management solutions. The visual system prioritizes clarity, credibility, and trust to support awareness campaigns, product marketing, and executive communications across multiple stages of the B2B buying journey.

Creative Execution

• Campaign Art Direction

• Landing Page Design

• LinkedIn Campaign Design

• Brand System Expansion

• Scalable Branding