Email Marketing & Paid Ads

At The Seaport, I designed and executed a wide range of email campaigns & ads that promoted seasonal programming, cultural events, retail activations, dining experiences, and community initiatives. Working within an established brand system, I translated diverse event offerings into visually engaging email experiences that balanced editorial storytelling with clear calls-to-action.

My approach focused on creating scalable layouts that could flex across multiple campaign types while maintaining brand consistency and improving content discoverability. By combining strong visual hierarchy, strategic imagery, and concise messaging, each email was designed to capture attention quickly, drive engagement, and encourage participation across The Seaport's evolving calendar of experiences.