Linear Summit 2026

An exploration of how Linear's existing brand system could expand into a large-scale event and marketing ecosystem. Using Linear's established visual language, product philosophy, and reputation for craftsmanship as a foundation, this project extends the brand across a conference landing page, social campaign, speaker promotions, event collateral, and registration experience.

The objective was to demonstrate how a product-first SaaS brand can create a cohesive event presence without introducing a new identity system. Every asset was designed to feel unmistakably Linear while adapting the brand to new touchpoints, audiences, and marketing channels. The result is a scalable event marketing system that translates Linear's core principles of speed, focus, and execution into a compelling conference experience for builders, founders, and product teams.

Services: Creative Direction, Art Direction, Event Marketing, Campaign Design, Web Design, Social Media Design, UX/UI Design, Visual Systems, Marketing Design.