Project Description:
In partnership with MoonPay, The Seaport brings Web3 to Lower Manhattan providing IRL engagement that uses digital assets to discover a multitude of unique experiences with The Seaport Scavenger Hunt. Participants hunt to find a collection of purple pearls that feature a QR code, once scanned participants can add a free digital token to their wallets. The digital tokens made by 3D designer and NFT artist Johana Kroft are inspired by NYC objects that we know and love.

Creative Execution:
Graphic Design, Layout Ideation, Collaborated on marketing message development, Provided input on brand and marketing communications