Integrated Event Marketing Campaign for The Rink at The Seaport

The Rink is a seasonal destination experience that transforms The Seaport into a vibrant community gathering space throughout the winter season. To support attendance and increase awareness, I developed a series of digital advertising assets promoting skating sessions, hospitality experiences, and seasonal programming across multiple digital channels.

The campaign focused on capturing the energy and atmosphere of the experience rather than simply advertising the event itself. Through immersive photography, expressive typography, and motion-inspired compositions, the creative emphasized the excitement, nostalgia, and social nature of the rink while maintaining consistency with The Seaport's broader brand ecosystem.

Scope of Work

• Digital advertising design

• Campaign concept development

• Creative strategy

• Visual communications

• Social media assets

• Multi-format display advertising

• Seasonal event marketing