Summer Activations:
The Greens at The Seaport

Integrated Campaign Design Across Digital, Print & Environmental Touchpoints

For The Greens, a seasonal rooftop destination at The Seaport, I adhered to strict brand guidelines in order to design a cohesive system spanning digital advertising, email marketing, environmental graphics, menus, and large-format print collateral. The objective was to create a recognizable seasonal identity that could scale across customer touchpoints while driving awareness, reservations, and on-site engagement.

Inspired by the relaxed atmosphere of a backyard gathering, the visual system balanced hospitality, leisure, and waterfront energy through a refined palette, editorial typography, and lifestyle-driven imagery. Every asset was designed to reinforce a consistent experience—from the first digital impression to the physical destination itself.

Scope of Work

• Digital advertising campaigns (display ads, web banners, promotional graphics)

• Email marketing design and seasonal campaign creative

• Large-format environmental graphics and vinyl installations

• On-site signage and promotional materials

• Food and beverage menu design